Adrian Miller is the CEO and Managing Partner of OBE. He’s from St. Louis but moved to Los Angeles at a young age. He started his industry tenure in Urban Radio working as an intern for a college station while attending Tulsa University. He progressed from there to working for PMP Promotions, HITS Magazine, Loud Records, Immortal Records and Warner Brothers Records. He held most of those positions at a management level at a young age when most people are at the bottom of the industry ladder climbing the rungs. After gaining vet status quickly, he diversified his skills and became interested in start-ups; Worldwide Heavyweight, Pheed, Xyion, and now OBE which is his current successful venture. He manages and is also a managing partner for/with Anderson .Paak.
I’ve known Adrian for 20 or more years and it’s always great to see true industry friends speak their goals, do the work, then achieve them. I’ve rarely seen someone who is more creative, determined and hustles like he does. He’s been touring the world with Anderson but gladly accepted an invitation to talk to RFFocus ‘ readership about his industry theories, legacy, lessons and the future.
“I was encouraged, early on to be honest about what I liked and to understand my value.”
KevRoss: You have a lot of experience working for corporations in the industry like Warner Bros and HITS magazine but you’ve also been an entrepreneur for many years as of late? Which do you prefer?
Adrian Miller: I definitely enjoy both, you should have skills for both. When I think of the corporate environment it’s just more logistics and protocol, always checks and balances. This same skill set is important for smaller businesses to develop. But large companies with their board of directors and culture have to also learn to adapt and move on a pivot. There is good on both sides and I enjoy learning from both.