In its 52nd week of release (week ending 2/19/2012), Adele’s 21 garnered its largest sales week in its one year history with 730,000 albums sold, surpassing its previous biggest sales week with 399,000 albums sold in the week-ending 12/25/2011.
This marks the biggest album increase following a GRAMMY win in the history of SoundScan (since 1991).
This honor was previously held by Norah Jones’ debut Come Away With Me in 2003 after she won five GRAMMY Awards. Jones’ album sold 621,000 ““ an increase of 331% from the prior week sales of 144,000.
Sales of 21 were already elevated last week (week ending 2/12/2012) due to the immediate availability of digital albums, selling 238,000 units from 122,000 two weeks ago (an increase of 95%). This week’s 730,000 in sales represents an increase of 207% over last week.
In addition, Adele’s debut album, 19, had its biggest sales week ever this week with 87,000 units sold, surpassing its previous high of 71,000 (during the week-ending 12/25/2011).
Another notable GRAMMY lift was in 2000 when Carlos Santana’s Supernatural won eight GRAMMY Awards – the album sold 583,000 units following the GRAMMYs, an increase of 166% over the album’s prior week sales of 219,000.