Home Music Industry News ABC’s ‘AMAs’ Surges by Double Digits Year to Year in Total Viewers

ABC’s ‘AMAs’ Surges by Double Digits Year to Year in Total Viewers

Quick Take for Sunday, November 19, 2017
(Fast Affiliate Live + Same Day Ratings)
 
rfocus.org
Photo credit: ABC/Richard Cartwright and Image Group LA

Sunday Night (11/19/17) –  and Adult 18-49 Projections: “AMAs”: L3 = 9.7 million/2.6 rating and L7 = 9.9 million/2.7 rating

“2017  (8:00-11:00 p.m. – 9.0 million and 2.4/8 in AD18-49): Facing strong NFL-fueled competition on the evening, including NBC’s surging “Sunday Night Football” game (Cowboys-Eagles) and an NFL overrun-boosted CBS (Patriots-Raiders), the “2017 American Music Awards” ranked as Sunday’s No. 1 in Total Viewers (9.0 million) and Adults 18-49 (2.4/8).

  • The “American Music Awards” grew by double digits year to year in Total Viewers (+10% – 9.0 million vs. 8.2 million) and Teens 12-17 (+20% – 2.4/14 vs. 2.0/10), while holding even with Adults 18-49 (2.4/8).
  • The “2017 AMAs” drew ABC’s biggest entertainment audience in the Sunday 8:00-11:00 p.m. time slot since February and highest young adult number since May – since “The Oscars” on 2/26/17 and “The Billboard Music Awards” on 5/21/17, respectively.


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