Home Uncategorized RCA RECORDS’ SAM SELOLWANE: A FAN OF MUSIC WITH SPOT ON SOCIAL...

RCA RECORDS’ SAM SELOLWANE: A FAN OF MUSIC WITH SPOT ON SOCIAL MEDIA POSTS

chris brown
sam selolwane, radiofacts, rca
SAM SELOLWANE, SVP URBAN PROMOTION FOR RECORDS, Photo Credit, Joe Chia

RCA’s Sam “The Beast” Selolwane is one of a kind. Undoubtedly one of the most charismatic, fun and yet hardworking people I have ever met the industry. She loves what she does and it shows. She also dominates social media with some of the most interesting content from within the industry that I have seen thus far. Rarely do I see posts from Sam that say look at me, I am great because she doesn’t have to push that hard. It’s obvious that she IS compelling. I met her in Vegas about five years ago and her personality won me over in an instant. We interviewed her for the “Celebrating Wome of Color in Media” magazine and mark my words, Sam is just scratching the surface of where she is going in entertainment. 

“I have always been intrigued by the psychology of human behavior. Why do we do what we do and how we do it? Social media falls in that intrigue.” Sam Selolwane

Your background?

Just a girl from Q-boro so thorough. East Elmhurst Queens Get The Money.

Congrats on your recent promotion. What does your job entail?

I always say, “I get records played.” That’s the overall goal but it’s more than getting a record on the —we break artists and introduce the audience to their new favorite person via radio.

You have some of the most interesting posts on social media. Without question, you are the first industry person that I have seen master it. How long have you been at it? Can you offer any tips?

Thank you very much for noticing. I studied Mass Media Communication in college, and back then we did not have social media at all, however,… but then again social media is just another form of communication.

I have always been intrigued by the psychology of human behavior. Why do we do what we do and how we do it? Social media falls in that intrigue. The gift and the curse of where we are now is the fact that we live in a fully transparent time, and the audience is smart enough to pick up if certain content is authentic or not. My IG is really my personality. I stay away from personal posts but it’s a snapshot of the various facets that continue to intrigue me and move me. That’s why I can have a post about sneakers, , and art, and yet it all makes sense because it all comes from the same place.

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