WASHINGTON, DC / NEW YORK — The National Association of Broadcasters announced the winner of the fifth annual NAB HD Radio Multicast Award. Howard University’s WHUR-FM will receive the award for its Urban World multicast station, 96.3-HD2 WHUR-WORLD. The award will be presented on Thursday, September 15 during the 2011 Radio Show, produced by NAB and RAB, at the Hyatt Regency Chicago.
The station’s informational programming draws on several cultural platforms to engage diverse listeners in Washington, D.C. Its music includes jazz, rhythm & blues, hip hop, blues, and African-American folk. On Saturdays, “The Sighlent Storm” discusses domestic violence. WHUR-WORLD produced several 4-hour documentaries including “Black Draft: Rise of the Black Athlete,” “Un-Leashing the Chains: Black Men In Prison,” “Freedom Riders: 50-Years Beyond SNCC,” and “Legacy of A Legend: Michael Jackson’s Story.” WHUR-WORLD also won the HD Radio Multicast Award in 2008.
Winners of the NAB HD Radio Multicast Award are recognized for their ability to create innovative or groundbreaking programming on their multicast channel. To be eligible for the award, stations submitted information about the channel’s programming, on-air personalities, social media marketing, branding elements, promotions, and websites to illustrate the qualities that make their multicast channel separate from their main station. Previous award recipients include KBCO-FM Denver’s “The Studio C Channel,” WRIF-FM Detroit’s “Riff2,” WAMU-FM for its Bluegrass Country station, 88.5-2, and WSTW-FM for its Graffiti Radio on 93.7-2.
This year, the HD Radio Multicast Award will be presented during the Super Session “The Road Ahead: Entertainment and Information in the Car” on Thursday, September 15.