Home Music Publishing 5 Reasons Why Lyor Cohen’s New 300 Record Label Could Change the...

5 Reasons Why Lyor Cohen’s New 300 Record Label Could Change the Game

Photo of and by Sasha Maslov Photography

In an interview with Billboard, Lyor  Cohen revealed he is starting a new venture entitled 300, which will serve as more of content company than a record label.  Partnered with his former colleagues,  Todd Moscowitz (ex-warner bros president) and Kevin Liles (ex-EVP Warner Music), the label has already signed a deal with Atlantic for distribution purposes.  Not only that, they seem to be ready for war and ready to fight smarter and not harder in a sometimes cutthroat industry, hence the name 300, which was taken from the Greek story of the 300 Spartans that fought in a vicious battle against thousands of Persian soldiers in 480 BC.

“It was a battle that changed the way wars are fought,” says Cohen. “These guys found that if you were well synchronized, strategic, loyal with great planning and preparedness you could do much more with less and be highly effective.”  I don’t need to run down Lyor, Tom, or Kevin’s music business acumen because their reputations speak for themselves.  Here are 5 reasons why I believe this 300 venture may be a game changer.


There is absolutely no way anyone can doubt the vast experience these 3 gentleman have in regard to the of music. The has changed since their golden days but they are all still relevant and bring years of knowledge, contacts, and savvy. That alone will give them an upper hand in this here today, gone today industry.



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Hassahn is no stranger to the power of words. Just as Lebron took his talents to South Beach, the Chicago native has taken his talents to Hollywood and beyond. His ability to manipulate the English language has led to a career using his gift. He currently writes songs for TV/Film; he has co-written a book alongside Dr. Kerby T Alvy Ph.D; Hassahn produced and wrote DEMOs documentary film, and of course he scribes for Radio Facts on the daily.

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