2016 iHeartRadio Music Awards Social Engagement Captures 115 Billion Impressions Across the U.S. Alone
Awards Show Dominates on Twitter as The No.1 Trending Show of the Week Surpassing the Academy of Country Music Awards, The Walking Dead Finale and More
iHeartMedia today shared the latest social media engagement data resulting from its iHeartRadio Music Awards, which took place in Los Angeles on April 3. This year, the awards generated 115 billion social media impressions throughout the promotional period of the show, far surpassing the social engagement for both the Grammys and the MTV Video Music Awards.
“For the third straight year, the iHeartRadio Music Awards celebrated the love our listeners have for the music that is heard on air and on iHeartRadio,” said Chris Williams, Chief Product Officer for iHeartRadio. “The social success of the Awards could not have happened without the conversations our radio personalities and local stations have with our fans every day. In addition, this year we introduced several new fan-voted categories including “Best Cover Song,” “Best Song from a Movie,” “Most Meme-Able Moment” and “Biggest Triple Threat” which joined our original socially-voted categories, “Best Fan Army presented by Taco Bell,” “Best Lyrics” and “Best Collaboration,” giving our fans even more ways to have their voices heard in the selection of our iHeartRadio Music Awards.”
Additional noteworthy social statistics around the 2016 iHeartRadio Music Awards include:
A worldwide total of nearly a quarter trillion social impressions, with
75 percent of social media users being female and 68 percent representing millennials
According to Nielsen Twitter TV Ratings, the iHeartRadio Music Awards held strong as the No. 1 trending show of the week surpassing the Academy of Country Music Awards, American Idol, Empire, The Walking Dead Finale and others.
The official hashtag, #iHeartAwards, trended on Twitter across the U.S. in over 50 cities during the night of the Awards including New York, Los Angeles, Portland, Sacramento, San Antonio, San Diego, Austin, Dallas, Houston, Nashville, Honolulu, among others, with the top five most talked about performers being Justin Bieber, Zayn, Demi Lovato, Chris Brown and Meghan Trainor. Other popular trending hashtags included #PowerOfDirectioners, #5SOSfamSlay, #NowOrNeverFam and more.
The 2016 iHeartRadio Music Awards brought the biggest names in entertainment and fans together to celebrate all things music live on TBS, TNT and truTV, on iHeartMedia radio stations nationwide and across the iHeartRadio digital music platform on Sunday, April 3. Visit iHeartRadio.com/awards to see performance highlights and check out all the night’s winners.
Proud partners of the iHeartRadio Music Awards telecast live on TBS, TNT and truTV include Capital One®, Taco Bell® and T-Mobile. In addition, Bioré® Skincare is a partner of the iHeartRadio Music Awards.
With over a quarter of a billion monthly listeners in the U.S. and over 80 million social followers, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1 all-in-one digital audio service with over 800 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 80 million users faster than any other radio or digital music service and even faster than Facebook. The company’s operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB: IHRT). Visit iHeartMedia.com for more company information.