Home URBAN 2012 Radio Mercury Award Finalists Announced

2012 Radio Mercury Award Finalists Announced

 width=2012 Radio Mercury Award Finalists Announced

012 — New York, NY ““ 99 diverse radio spots and campaigns have made it to the finals of the 2012 Radio Mercury Awards, which honors outstanding radio created by advertising agencies, production companies, radio stations and students. Entries were judged on their creativity, originality and effective communication of a brand’s message.

The 2012 finalists encompass a wide range of small to large advertising agencies and radio stations alike, as well as national and regional advertisers from the automotive, consumer packaged goods, beer, entertainment, fast food, financial services, insurance, telecommunications and retail categories.

“I’m really pleased with the work we put through to the final round for the honor of winning a Radio Mercury Award,” noted Bill Ludwig, chairman, CEO, Campbell Ewald and Chief Judge for the 2012 Radio Mercury Awards. “The work submitted this year represents some of the industry’s most iconic brands. We saw some unique ways in which radio was employed that I’ve never seen before.”

“This was a spectacular year for radio creative; while there are a few memorable campaigns represented in this list, there is also a fresh crop of new clients and campaigns that showcase radio‘s ability to tell extraordinary stories,” stated Erica Farber, president and CEO of the .

The final round judging panel included: Chief Judge – Bill Ludwig, chairman, CEO, Campbell Ewald; Toby Barlow, chief creative officer, Team Detroit; Michael Canning, executive creative director, Leo Burnett USA; Rob Feakins, chief creative officer, Publicis NY; Israel Garber, executive creative director, Euro RSCG; Rachel Howald, chief creative officer, WPP/Team BAC; Chuck Meehan, executive vice president, executive creative director, Doner; Aldo Quevedo, president, chief creative officer, Dieste and Chris Smith, brand creative group head,The Richards Group.
2012 Radio Mercury Awards Finalists:

Agency/Production Company

Thumbelievable
Boost Mobile
180LA

Mary Jo
Progressive Auto Insurance
Arnold

Slap
Diageo/ Guinness Black Lager
BBDO New York

Cock Fight
HBO/Eastbound and Down
BBDO New York

Hotel Bar
HBO/Eastbound and Down
BBDO New York

Tough Guy
HBO/Eastbound and Down
BBDO New York

Man’s Rivalries
Chick-Fil-A Bowl
Brunner

Raccoon Alert
Colorado Lottery
Cactus

Honey
Washington Department of Labor
Creative Outhouse

Nightmare
Banner Bank
Dave Moore Creative

Belongs
Legal Sea Foods
DeVito/Verdi

Abe
Cumberland Farms
Full Contact

Breakfast Monster
Sonic Drive-In
Goodby, Silverstein & Partners

L-O-T-T-E-R-Y Holiday Scratch Games
Wisconsin Lottery
Hy Connect

Jockstrap
Procter & Gamble Gain
Lapiz

Bad Horn
Allstate
Leo Burnett Chicago

Bumper Stickers
Allstate
Leo Burnett Chicago

Sun
Allstate
Leo Burnett Chicago

The Listener
Fifth Third Bank
Leo Burnett Chicago

Business Names
Power of Radio
Oink Ink Radio

Too Far
Ford PreOwned
Oink Ink Radio

Things To Do
Great Clips
Periscope

Mr. Long
Moontower Comedy Festival
Proof Advertising

Too Old
Citibank
Publicis New York

Toyota Racing Grand Prix Anthem
Toyota Motor Sports,USA
Saatchi & Saatchi LA

Itsy Bitsy
Science Museum of Virginia
Siddall

CCS Amanda
College for Creative Studies
Team Detroit

Secret Recipe ““ Folk
Double Cola
The Johnson Group

Mother Hubbard
GEICO
The Martin Agency

Brewtopia
Central Market
The Richards Group

Citrus Fest
Central Market
The Richards Group

Windows Down, Moods Up
Old Spice
Wieden+Kennedy

Visualization
Alaska Airlines
Wong Doody Crandall Wiener

Failure
Penn State East Coast Subs
Young & Laramore

No Return
Penn State East Coast Subs
Young & Laramore

Dorm
Campbells Soup
Young & Rubicam

Knock, Knock
Campbells Soup
Young & Rubicam

Poetry
Campbells Soup
Young & Rubicam

Integrated Radio Campaign

Do Not Call
Little Caesars
Barton F. Graf9000

The Most Popular Song
Banco Popular de Puerto Rico
JWT San Juan

eLegal BullCat & eLegal Grand Surg
eLegal Law Firm
Small Army

Public Service Announcement

Shane’s Tips
Center for Disease Control and Prevention
Arnold

Mommy Dearest
Centro Comunitario Mexicano
Dieste

Message
Pints for Prostates
Eric Mower and Associates

Goodnight Streetlight
CLNKids
Esparza Advertising

Talking Trash
New Mexico Clean & Beautiful
Esparza Advertising

Microwave
Alzheimer’s Association
Grupo Gallegos

Slap
Alzheimer’s Association
Grupo Gallegos

Husband
Mujeres Latinas en Accion
Lapiz

Day 3
The Coca-Cola Company
Leo Burnett Chicago

Nonsense
Ad Council
Publicis New York / Bar1 Productions

Radio Campaign

Brandon/Christine/Shane
Centers for Disease Control and Preventions
Arnold

Eastbound and Down
HBO/Eastbound and Down
BBDO New York

FedEx Radio
FedEx
BBDO New York

Garage Door Song
Buy Doors Direct
iHeartmedia (formerly Clear Channel) Creative Services Group

Right Now
New York Lottery
DDB New York

The Most Interesting Man
Heineken USA ““ Dos Equis
EURO RSCG New York

After the Parade
Services for the UnderServed
JWT New York

Mayhem
Allstate
Leo Burnett Chicago

Explorers
The Coca-Cola Company
Leo Burnett Chicago

Offensive 2.0
P&G / Scope
Publicis New York

Animal Attraction
California Academy of Sciences
Ron Foth Advertising

Everybody Wins
JCPenny
Saatchi & Saatchi

Different Ways to Lose 64 Calories
MillerCoors/ MGD64
Saatchi & Saatchi

Hello Neighbor!
7-Eleven
TracyLocke

Heart Tokens, Windows Down, Moods Up, Look
Old Spice
Wieden + Kennedy

The College Target
Campbells Soup
Young & Rubicam

Radio Innovation

Open Happiness Rollercoaster Record
The Coca-Cola Company
Fitzgerald+Co

The Most Popular Song
Banco Popular de Puerto Rico
JWT San Juan

Fiat USA
Fiat USA
RadioFace

Radio Station Produced

Visit Yakima ““ “Lost & Found Spring”
Yakima Visitors Bureau
Bonneville Seattle

Lugnut
Speedy Tires
iHeartmedia (formerly Clear Channel) Atlanta

Lawyer
Buy Doors Direct
iHeartmedia (formerly Clear Channel) Creative Services Group

Prison
Buy Doors Direct
iHeartmedia (formerly Clear Channel) Creative Services Group

Stripper
USC Lancaster
iHeartmedia (formerly Clear Channel) Creative Services Group

We All Should Count
iHeartmedia (formerly Clear Channel)
iHeartmedia (formerly Clear Channel) Creative Services Group

Fast Track
Fast Track Oil Service
Entercom San Francisco

Yeti Pitchman
Kokanee
KXLY Broadcast Group

Recruitment
Milwaukee Radio Group
Milwaukee Radio Group / Saga Communications

Chased!
Coal City Theater of Terror Haunted House
Next Media

Speaks To You
Stonehaus Winery
Peg Broadcasting

Shifty Eyes
Oak Park Pet and Fish
Tribune

Sounds Horrible
Woodhaven Lakes
Tribune

Man Place
Green Hills Barber Shop
Tuned In Broadcasting, Inc.

Spanish Language Produced

Date
McDonald’s
Alma DDB

Ascenso
Toyota Camry
Conill Advertising

Chase
Nationwide Auto Insurance
Dieste

Microwave
Alzheimer’s Association
Grupo Gallegos

Slap
Alzheimer’s Association
Grupo Gallegos

The Most Popular Song
Banco Popular de Puerto Rico
JWT San Juan

Ciguena
Procter & Gamble, Clearblue
Lapiz

Clear Words
Procter & Gamble, Clearblue
Lapiz

Mameluco
Procter & Gamble, Gain
Lapiz

Esposo
Mujeres Latinas en Accion
Lapiz

Student

Classic Problems
Turner Classic Movies
Miami Ad School

Internet Censorship
Global Internet Freedom Consortium
Miami Ad School

Role Play
HBO
Portfolio Center

Ncadv.org
Ncadv.org
The Creative Circus

Save.org
Save.org
The Creative Circ

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