Home URBAN 2011 Radio Mercury Awards Finalists Announced

2011 Radio Mercury Awards Finalists Announced

 width=  Fifty one diverse radio spots and have made it to the finals of the 2011 , which honors outstanding radio created by agencies, production companies, radio stations and students. Entries were judged on their creativity, originality and effective communication of a brand’s message.

The 2011 finalists encompass a wide range of national and regional from the automotive, beer, entertainment, fast food, financial services, insurance, consumer packaged goods, telecommunications and retail categories.

“We continue to see marketers leverage Radio in unique ways.   This year’s high and diversified brands speak to the medium’s reach and flexibility,” stated Jeff Haley, President and CEO of the Radio Advertising Bureau.

“The Radio Mercury Awards honors the best of the medium. This is important because it encourages each of us to push our craft,” said Susan Credle, Chief Creative Officer, Leo Burnett and Chief Judge for the 2011 Radio Mercury Awards. “Audio that captures the imagination and creates love affairs with brands has incredible value, and today we must strive for that more than ever.”

The final round judging panel included: Chief Judge ““ Susan Credle, Leo Burnett USA; Mike Byrne, Anomaly; Michael Canning, Leo Burnett USA; Mike Hughes, The ; Kerry Keenan, Y&R Entertainment; Gustavio Lauria, la comunidad; and David Oakely, BooneOakley.

2011 Radio Mercury Awards Finalists:

Agency/Production Company Finalists


3D/X-Games
Sony Electronics
180LA

Buddy Film
McDonald’s
Arnold

Gift
McDonald’s
Arnold

Time to Spare
McDonald’s
Arnold

UMB Mobile Banking – Bank Hands
UMB
Barkley

Levels
AT&T
BBDO

Text Message
FedEx
BBDO New York

Night Caller
McDonald’s
Bernstein-Rein Advertising

Country Song
Hardee’s
David&Goliath

Peppermint Mocha
Hardee’s
David&Goliath

Coffee
Dos Equis- Heineken USA
Euro RSCG New York

Holiday
Dos Equis- Heineken USA
Euro RSCG New York

Standard 1
Dos Equis- Heineken USA
Euro RSCG New York

That
SONIC
Goodby, Silverstein & Partners

Copycat
Symantec Norton Internet Security
Leo Burnett USA

Love Bug
Allstate
Leo Burnett USA

Missing
Symantec Norton Internet Security
Leo Burnett USA

Why?
Planet Fitness
Mullen

The Produce Song
Target
Olson

Brook
P&G/ Charmin Sit or Squat
Publicis New York

Oath of Office
P&G/Scope
Publicis New York

Waitress
P&G/Scope
Publicis New York

Pool
Miller Genuine Draft 64
Saatchi & Saatchi New York

Button Your Pants
Zippo
The Famous Radio Ranch

Frozen Snot
Zippo
The Famous Radio Ranch

Integrated Radio Campaign Finalists

Adventure
McDonald’s
Arnold

Country Song
Hardee’s
David&Goliath

Perfect Match
Humane Society of Western PA
Garrison Hughes

Mayhem
Allstate
Leo Burnett USA

Kraeusened Radio
Old Style Beer
TRIS3CT

Public Service/Awareness Finalists

K9 Sounds
Massachusetts Vest-A-Dog
Hill Holliday

Choose
Veterans Day Parade
Meyer & Wallis

Dear Me:
Washington State Department of Health
Wong Doody Crandall Wiener
Radio Campaign Finalists

Company Outing, Grand Canyon & Picture Day
Leica
Bravo Group/Y&R

Boss/Husband/Sister
Legal Seafoods
DeVito/Verdi

. Campaign
MillerCoors, Miller Lite
Draftfcb

The Markets
Super Market Operations
First Natchez Radio Group

New Guy In Town, Dog Show, Territorial
SONIC
Goodby, Silverstein & Partners

Norton Talking Computer Radio Campaign
Symantec Norton Internet Security
Leo Burnett USA

STORYBOOK
GEICO
The Martin Agency

WP Zoo
Woodland Park Zoo
Wong Doody Crandall Wiener

Sears Days Spring
Sears
Y&R Chicago

Thindulgent
Einstein Brothers Bagels
Y&R Chicago

Produced Finalists

1.8 Seconds
Hilltop Golf
iHeartmedia (formerly Clear Channel) Creative Services Group

Just Add Maggio
Maggio Cheese
WBEB-FM

Feeling Trapped DWI
Trapp and Associates
Zimmer Radio Group

Spanish Language Finalists

Wedding
Toyota Motor Sales
Conill

Trabalenguas
Heineken USA – Tecate
Kirshenbaum Bond Senecal + Partners

Madre
P&G / Bounty
Lápiz

Student Produced Finalists

The Shoals
Muscle Shoals
The Creative Circus

Get Tested
University of Texas-Arlington
UTA Radio.com
Winners will be announced on Tuesday, October 4 at the Annual Radio Mercury Awards at the Sentry Centers. A limited amount of tickets are available for purchase. Contact [email protected] or call 212-681-7207 for details.

About the Radio Mercury Awards
The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 17,000 commercials have competed for over $2.9 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The 2010 $100,000 Grand Prize was split between EURO RSCG NY and WONGDOODY. The Radio Advertising Bureau manages the Radio Mercury Awards.

 

CEO of RF Focus, Radio and Music Industry Veteran. Radio DJ, Programmer, Musician and Voice Talent. Graduated from Performing Arts in Buffalo, N.Y. and worked at the legendary KKBT (92.3 The Beat) during its nationwide heyday in the early 90s. Also worked for Stevie Wonder at KJLH.