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2010 Radio Mercury Awards Finalists Announced Second Annual Radio Creative Summit Hosted at VCU BrandCenter

 width= , ““ Sixty diverse Radio spots have made it to the finals of the 2010 , which honors outstand ing Radio created by agencies, production companies, Radio stations and students. Entries were judged on their creativity, originality and effective communication of a brand ‘s message. The second Annual Radio Creative Summit was once again held in conjunction with the final round judging, this year at the VCU Brand Center in Richmond , Virginia .

The 2010 finalists encompass a wide range of national and regional advertisers from the automotive, beer, entertainment, fast food, consumer packaged goods, telecommunications and retail categories.

“I’m really encouraged by the list of finalists that have made it this far. This is a great example of the overall breadth and scope of the Radio advertising land scape.” noted Mike Hughes, Co- Chief Judge, and President and Co-Chief Creative Officer, The Martin Agency.

“We’re continuing to see marketers leverage Radio in unique ways. This year’s high caliber of brand s speak to the medium’s reach and flexibility,” stated , President and CEO of the Radio Advertising Bureau

Upon completion of the final round judging, VCU Brand Center graduate students participated in a discussion devoted to Radio creative with the stellar panel of judges. “To gather all of these top agency talents into one room and focus on one medium, and discuss its importance, is a VCU student’s dream come true,” said Kelly O’Keefe, , VCU Brand Center.

The final round judging panel included: Jim Cook, President, Creative Services Group, ; Susan Credle, Chairman and Chief Creative Officer, Leo Burnett; Mike Hughes, Co- Chief Judge, and President and Co-Chief Creative Officer, The Martin Agency; Jose Molla, Co-Founder, Executive Creative Director, la comunidad; John Norman, Co-Chief Creative Officer from The Martin Agency; Kelly O’Keefe, Managing Director, VCU Brand center; Aldo Quevedo, President, Dieste; Luke Sullivan, , Group Creative Director, GSD&M, Idea City; Dan Wieden, Co-Founder and Chief Creative Officer, Wieden Kennedy; Rebecca Williams, , Chief Creative Officer, Uniworld Group.

Winners will be announced on Monday, September 27th at the Annual Radio Mercury Awards at the NASDAQ MarketSite. A limited amount of tickets are available for purchase. Contact [email protected] or call 212-681-7207 for details. Listen to the finalists here.

2010 Radio Mercury Awards Finalists

Agency/Production Company Category

Significant Others

Apex Pest Control

Anson-Stoner

Vocoder Love, Baby

McDonald’s

Arnold

Looking

McDonald’s

Arnold

.

Virginia Tobacco Settlement Foundation

Barber Martin Agency

Denny Live/Nascar

Sprint

bartradio SEA/NYC

Meet The Legals-Videos

AT&T

BBDO Atlanta

Cops

MINI Cooper

Butler, Shine, Stern & Partners

Colonoscopy

MINI Cooper

Butler, Shine, Stern & Partners

Offensive Lineman

Williamson Insurance

CJRW

Three Beers

Horny Goat Brewing Company

Creative Reserves

White

Mammoth Mountain

David & Goliath

Gym

National Thoroughbred Racing Association

Devito/Verdi

Dance Club

National Thoroughbred Racing Association

Devito/Verdi

Oktoberfest

National Thoroughbred Racing Association

Devito/Verdi

Nursing Home

Legal Sea Foods

Devito/Verdi

It’s Ok

Ehrlich Pest Control

Devito/Verdi

Balloon Animal

Microsoft

DNA Seattle

Signs

Heineken /Dos Equis

Euro RSCG New York

Cinco

Heineken USA/Dos Equis

Euro RSCG New York

Halloween

Heineken USA/Dos Equis

Euro RSCG New York

Stand ard #2

Heineken USA/Dos Equis

Euro RSCG New York

Cinco #2

Heineken USA/Dos Equis

Euro RSCG New York

Travel Mug Song

7-Eleven

Freshworks/TracyLocke

Empathy

Safeco

Hill Holliday

Battle

P&G Bounty

Lapiz

Never Get Dirty

P&G Era

Leo Burnett, Toronto

Miles

P&G Gain

Leo Burnett, Toronto

Tasting Notes

Tillamook County Creamery Association

Leopold Ketel & Partners

Takei

Carl’s Jr.

Mendelsohn Zien Advertising

Missing Letter “P”

Wheel Of Fortune

Oink Ink Radio

Unlimited Time

Staples

Oink Ink Radio

.

Nut Pouch

Duluth Trading Company

Pond Radio Entertainment

.

Deerbabies

General Mills/Yoplait/Yoplus

Saatchi & Saatchi NY

.

Laugh Therapy

General Mills/Yoplait/Yoplus

Saatchi & Saatchi NY

Duet

FirstBank

TDA

Dance

GEICO

The Martin Agency

Stacy

QuikTrip

The Richards Group

Ladder to Heaven

Sears – Craftsman Tools

Young & Rubicam

Universe Diorama

Sears – Craftsman Tools

Young & Rubicam

Knowledge Shelf

Sears -Craftsman Tools

Young & Rubicam

Campaign

“Dear Me” Campaign

WA State Dept of Health

WONGDOODY

“Romantic Fatpants ” / “Dear John” / “Eulogy” Campaign

YMCA Twin Cities

Preston-Kelly

“Cold Songs” Campaign

MillerCoors, Coors Light

Draftfcb

PSA

My Daughter Kara

Iraq and Afghanistan Veterans of America /The Ad Council

iHeartmedia (formerly Clear Channel) Creative Services Group

Common Sense

Operation Lifesaver

Flying Brick Radio

Ashley

AT&T

Oink Ink Radio

Radio Station Produced

Building 19 Subliminal

Building 19

CBS Radio

The Tune Up

DP Motorworks

iHeartmedia (formerly Clear Channel) Broadcasting

Bear Skin Rug

Myers Carpet

iHeartmedia (formerly Clear Channel) Creative Services Group

Land scaper

SD Storage

iHeartmedia (formerly Clear Channel) Creative Services Group

Pick Me

Empire State Potato Growers Assoc.

Entercom

’s Burritos

Izzo’s Illegal Burritos

Townsquare Media

Woodpecker

Engagingcommercials.com

WBEB-FM

Spanish Language

Comcast Shaolin

Comcast

Grupo Gallegos

Batalla

P&G Bounty

Lapiz

Ovnipuerto

Cine las Americas

LatinWorks

1 SYNC / Indie

Ford

Zubi Advertising

Student

Pull the Plug

Peet’s Coffee & Tea

Miami Ad School

Mosquito Insanity

Orkin

Portfolio Center

The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 17,000 commercials have competed for over $2.9 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. Last year, the $100,000 Grand Prize was awarded to The Richards Group.

CEO of RF Focus, Radio and Music Industry Veteran. Radio DJ, Programmer, Musician and Voice Talent. Graduated from Performing Arts in Buffalo, N.Y. and worked at the legendary KKBT (92.3 The Beat) during its nationwide heyday in the early 90s. Also worked for Stevie Wonder at KJLH.