Coors Light recently wrapped up its 2015 Historically Black Colleges and Universities (HBCU) Classics season, following the SWAC Championship in Houston. The brand has invested in HBCUs for more than 25 years, supporting higher education, civic leadership and economic empowerment. Over the last seven years, Coors Light has donated more than $1 million to provide much needed resources to HBCUs. This year Coors Light is giving $100,000 in scholarships benefitting juniors and seniors aged 21 and older.
This year’s support continued with the theme “Return. Reunite. Refresh.” Coors Light hosted events reuniting alumni and fans and bringing refreshment to the HBCU Classic experience with live music entertainment and cooking with beer demonstrations. In 2015, Coors Light was an official sponsor of the following Classics:
Southern Heritage Classic (Memphis)