XAPPmedia’s 2016 Industry Predictions
By: Pat Higbie, CEO and co-founder XAPPmedia.
In 2016 there will be strong growth again for Internet radio.
In 2016, more consumers will spend time listening to streaming audio and other variations of Internet radio. This increase means more opportunities for advertisers and artists to capture consumer attention. Mobile advertising is expected to leap 41 percent next year chasing this larger, more active group of consumers. In addition, new audio streaming apps from YouTube and Apple are exposing more consumers to mobile music streaming, which is raising awareness and generating net new users for the format. Click “Next” for next segment