“We have seen a general dissatisfaction with mainstream contemporary radio among young adults in Memphis,” said Jon Zellner, Senior Vice President of Programming for iHeartmedia (formerly Clear Channel). “We have built a radio station custom-designed to reach those music fans who have been settling. Radio Now focuses on today’s music that’s reacting and selling all over Memphis.”
KWNW, 101-9 Radio Now will play a strong mix of hit music from today from artists like Lady Gaga, John Mayer, Rihanna, Black Eyed Peas, Train and more with limited talk that is relevant to the thoughts and ideals of today’s young people.
“It’s always exciting to launch a new radio station, but especially satisfying to bring on a format so fresh and new,” said iHeartmedia (formerly Clear Channel) Market Manager Michael Oppenheimer. “Not to mention the use of new technology to reach young people such as Twitter, Facebook and our iHeartRadio app which brings Radio Now to listeners phones.” The app is available for Blackberry, Droid and iPhone.
The station’s website, http://www.radionowmemphis.com will also launch at noon today.