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10 Rules of Success in the Music Industry

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There are certain rules that music and radio pros MUST follow if they are to have long-term success. These are the ones I find most helpful. I’ve made some of these mistakes but thank God I’m a person who learns lessons quickly. Hit “NEXT” above or below  for next segment.

Know that it’s Business FIRST

I cannot tell you how many people I have seen DESTROYED who can’t separate the business from the personal side of the industry. Their whole lives are based on the industry, no personal friends or personal life. As I have stated before, this is a lifestyle industry, one that we may be around each other all day and even at night and then see again at events. There are VERY few TRUE legends in the industry, I’m talking about those who are immortalized and get the ultimate respect like Frankie Crocker. So be prepared just because you make millions today and are loved by everyone doesn’t mean you won’t be collecting unemployment in 10 years.

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Always be Professional

Trust is something that it takes years to earn in the industry. Never hang out with industry people at a bar or let them in your personal space. This, once again, is where you are crossing the lines of business and friendships and truth be told, you are MUCH better off making friends like this who don’t work in the industry. You are always working in the music industry, especially in cities like Los Angeles where you could see industry people in the grocery store. When money is involved and your career try your best to keep it pro.

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Diversify your Skills

If you do one thing your entire career you will either age out or be phased out for whatever replaces it. I see a LOT of this, people in their 50 and 60s still doing what they did in their 20s. This is the best way to have a very short-term career. The more you do when you are younger, the more leverage you have to remain employed when you are older. Today, you can even learn things when you are older if you are willing to not think that your way is the best way. If you are older and not able to find work, your way is NOT the best way.

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Kevin Ross: RFFocus.org CEO with over 20 years experience in the Industry. Ross is a former radio Program Director and Radio Jock. You can contact him by clicking the "Contact Us" button in the menu bar.

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